Rita Bailey is CEO of QVF Partners and former Director of Southwest Airlines Corporate University |

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When asked what type of business she’s in, Rita’s answer is, The People Business.

As CEO and Founder of QVF Partners (Quality, Value, Fun), Rita works with organizations and individuals who are serious about creating People focused relationships and cultures. She shares her expertise, service and resources to help transform work environments. She passionately believes that every workplace can be a positive place to work.

As an International Speaker and Consultant, she has presented to groups in Europe, Mexico, Brazil and Australia on topics including People Success Strategies, Leadership, Innovation, Culture, Branding, and Customer Service.

During her 25 year career at Southwest Airlines, Rita served in several positions, including Customer Service, Sales and Marketing, Public Relations and HR. In her last role as Director of the University for People, she was responsible for the design, development and implementation of Leadership and Personal Development programs for over 32,000 Employees. She also established a Career Development Services team, responsible for helping Employees develop a career path.

Rita has served on several advisory committees and boards and currently is a member of National ASTD(American Society of Training and Development) Board. She has often been interviewed and quoted in publications such as Harvard Business Review, Business Week, Corporate Meetings and Incentives and Wall Street Journal on topics of recruiting and training practices.

Rita lives the philosophies that if you put People 1st, profits will follow and that work can be FUN!

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